Vladimir Putin is trying to master a two-faced appearance to the world and his country. On the one hand he is sending soldiers and armor into the Ukraine. On the other, he is calling for a corridor of safety for Ukrainian troops trapped in the fighting. Each day, however, it is becoming clearer that he wishes […]
Posted on August 29th, 2014 by admin
Filed under: Uncategorized | 192 Comments »
Sometimes, a company can run too fast in its effort to stay ahead of the market. Here is a case. Had Zara spent an extra moment considering the design of the shirt with its large yellow star, it might have realized that it was too near the concentration camp clothing that millions of Jews wore […]
Posted on August 28th, 2014 by admin
Filed under: Uncategorized | 192 Comments »
This is a good example of conflicting witness reports. Who do you believe? It’s important because one view is that of homicide. The second view is that of self-defense. That eyewitness testimony is suspect is also a part of this case. Maybe one or the other or both are stretching the truth or unclear in […]
Posted on August 28th, 2014 by admin
Filed under: Uncategorized | 201 Comments »
Military and political experts are making a public case for the need to destroy the Islamic group ISIS. It is similar to the public opinion effort President Bush made against Saddam Hussein and his control of Iraq. Much the same circumstances apply. ISIS has performed outrageous acts of brutality. The group is steeped in blood […]
Posted on August 25th, 2014 by admin
Filed under: Uncategorized | 194 Comments »
One position a company does not want to be in is a political pawn. That is where McDonald’s is in Russia. There is nothing the company can do as long as Putin plays tit for tat with America. There is no communication that can make the situation better. The company has to wait until one side […]
Posted on August 22nd, 2014 by admin
Filed under: Uncategorized | 185 Comments »
How do you communicate on behalf of a company that has reached the end of the road? The marketplace has turned against it and efforts to find new products to merchandise have failed. Its stock is pennies per share. This is the unlucky position that Radio Shack finds itself in. Consider what the company can say […]
Posted on August 21st, 2014 by admin
Filed under: Uncategorized | 184 Comments »
Is it possible to outsmart a search engine and hijack a company’s name? Yes. It has been done. Consider this example. Activists faked-out Google and directed searches to a web page with an insult. Google was apologetic, but there was little it could do except change its algorithm to block the page. Gregg’s was good about […]
Posted on August 20th, 2014 by admin
Filed under: Uncategorized | 173 Comments »
How much does a government sanction hurt a company’s reputation and business? PricewaterhouseCoopers is about to find out. The auditing and consulting firm is barred for 24 months from doing any work that requires a sign-off from the New York Department of Financial Services, and it is paying a $25 million fine. The government unit […]
Posted on August 19th, 2014 by admin
Filed under: Uncategorized | 180 Comments »
It is fun to pick on Donald Trump because he is everything PR shouldn’t be. His belief that the world starts with him is symptomatic of a towering ego. His explanation for the failure of Atlantic City casinos because he stopped investing in them is funny. There were, according to the Donald, no problems until […]
Posted on August 15th, 2014 by admin
Filed under: Uncategorized | 175 Comments »
Activists have gone after SeaWorld for its treatment of marine mammals. SeaWorld is admitting for the first time that media attention to the issue has hurt attendance and earnings. This is the equivalent of a gut wound. SeaWorld depends on its orcas to draw spectators in. If it should lose their services or the public […]
Posted on August 14th, 2014 by admin
Filed under: Uncategorized | 205 Comments »
