It is less of a problem in the US but in other countries, there are businesses that are corrupt through and through. The idea that one must guard the reputation of the corporation is foreign to its managers and leaders. The company is there for boodling and personal aggrandizement. What customers think is not the issue. […]
Posted on March 14th, 2014 by admin
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There is a special stress for communicators in a crisis that won’t resolve. It drags on from day to day without resolution, without facts to explain what happened, without information for those affected. This is the case with Malaysia Airlines. It is no closer to finding its missing plane today than it was six days […]
Posted on March 13th, 2014 by admin
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I don’t usually review unsolicited books in the mail, but this one is worth comment. In spite of its unfortunate title, Spin Sucks, the 146-page volume is filled with useful information for the digital communicator. Every practitioner should have a copy of it on the desk until its lessons are memorized. The author, Gini Dietrich, runs […]
Posted on March 12th, 2014 by admin
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It is no insight that people do not understand large numbers. Many can’t grasp a million, fewer still a billion and at best, a handful, a trillion. So, what is the import of $100 trillion of indebtedness? Journalists and communicators would strain almost any analogy to explain that. Using deep space distances would […]
Posted on March 10th, 2014 by admin
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Chevron won a long-standing fight with Ecuador’s native peoples by proving a court judgment against it for polluting was obtained through fraud. The case was egregious, but that doesn’t help the company much in the court of public opinion. There it stands convicted of fouling the Amazon rainforest. The public case against the company has […]
Posted on March 5th, 2014 by admin
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One tough task for a software company is to migrate customers to newer software, especially if they are happy with what they have. This is the problem that Microsoft has with its 13-year-old Windows XP operating system. It is ending support for the software and wants everyone to move to Windows 8. The way it is going about […]
Posted on March 4th, 2014 by admin
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One can accomplish a lot when he doesn’t care what others think. Like take over part of a country. The world is condemning Vladimir Putin but he isn’t worried. There is little chance anyone will force him out of Crimea. He will find his dealings with other leaders to be more difficult as a result […]
Posted on March 3rd, 2014 by admin
Filed under: Uncategorized | 183 Comments »
