Baseball star Alex Rodriguez has a mountain-size cliff to climb to regain his reputation. As the latest perpetrator of a doping scandal and the recipient of outsized punishment, he is under scrutiny like never before. He might be too old by time he returns to the field and his place in the Hall of Fame […]
Posted on January 13th, 2014 by admin
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The media in the New Jersey and New York have been waiting for New Jersey’s governor, Chris Christie, to make a mistake. They now have it — and it was a doozy. Christie has a confrontational style of governing. He will call you an “idiot.” He will tell you to shut up. He will and […]
Posted on January 10th, 2014 by admin
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The auto industry is undergoing major change in messages and themes. It is less power and styling and more technological, presaging the debut of the self-aware transportation machine. This will require a shift in thinking among auto publicists trained in the time-honored news pegs of the business. Technology has been slowly weaving its way into […]
Posted on January 8th, 2014 by admin
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If you believe this study, most Super Bowl ads don’t work in terms of selling more goods and services. Why? Because creatives push entertainment value more than brand. They are emphasizing engagement to stand out amid the welter of pitches run on the Super Bowl telecast. In other words, on Monday morning, someone will say, […]
Posted on January 7th, 2014 by admin
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The annual Consumer Electronics Show is underway and already reporters are writing about sensory overload. Major companies have abandoned the show because it is too much for too long, but hundreds of exhibitors continue to show up and present wares, which might or might not see production depending on the buzz they generate. One wonders […]
Posted on January 6th, 2014 by admin
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Drums are beating along the Eastern seaboard — major winter storm. It might even drop eight inches, an easily shoveled amount. The media use the weather story as an alternative to reporting serious news. Reporters stand in the snow and breathe heavily about conditions. There are the inevitable pictures of cars with tires spinning and […]
Posted on January 2nd, 2014 by admin
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What motivates tens of thousands to stand in the cold to watch a crystal ball drop on a pole? What possesses millions to tune in to the ceremony on TV? New Year celebrations as much as anything else prove the irrationality of much of human action. A calendar date is artificial, a construct put on […]
Posted on January 1st, 2014 by admin
Filed under: Uncategorized | 185 Comments »
