Wednesday November 27, 2024

Big Brother PR

When is it good public relations to be Big Brother and spy on employees?  When public safety is of concern.  The most common source of infection in hospitals is when people neglect to wash their hands, so one hospital has done something about it.  It has installed video cameras in its washrooms to track doctors […]

What Have You Done For Me Lately?

Tim Cook, the CEO of Apple, is learning a hard lesson of politics.  Investors want to know what is next from the company and are not impressed by speeches with vague promises.  It is the “what-have-you-done-for-me-lately” critique.  To be fair, Apple is a company that has lived by hits, innovative technologies that have taken markets by storm. […]

Water Is For Fightin’

The Colorado River is at all-time lows because of drought, and seven states are gearing to fight for their share of the water.  It will be ugly and divisive.  Each state has its own set of publics to satisfy and their citizens aren’t necessarily ready to stop watering lawns and golf courses and allow swimming […]

Search & Social Ads Moving In-Stream

Twitter’s new Lead Generation Cards are the latest example of convergence in the advertising industry as social media and search create more in-stream opportunities for brands to connect with consumers. According to Mashable, the cards let users “easily and securely share their email address with a business without leaving Twitter or having to fill out […]

An Old Story

Tesla, the electric vehicle company, has a PR headache.  It seems car dealers are protesting  Tesla’s desire to sell directly to the public.  Dealers are organized, and they have political power.  How do I know this?  Porsche tried to do the same in the mid-1980s and enraged its dealers who were instrumental in passing laws […]

Eye Of The Beholder

There is one more argument between Israelis and Palestinians — who shot a 12-year-old boy, Mohammed al-Dura.  There is video of the incident but no smoking gun.  Israelis say there is no proof.  Palestinians point to the firefight as evidence that it was Israeli bullets.  What one believes is in the eye of the beholder. […]

Interesting PR Challenge

How do you sell an island that was the national quarantine center for infectious animal diseases?  Carefully, very carefully.  Can you imagine a householder paying a large sum to buy two acres and a sumptuous house on land where one is never quite sure if another virus or microbe outbreak might occur?  All the assurances […]

I Didn’t Know — A Poor Excuse

The attorney general of the US is the latest boss to say he didn’t know what was happening in his own department.  Maybe he didn’t but it is a poor excuse.  A boss is supposed to know what is happening, and if he is surprised, he is also supposed to take responsibility rather than ducking.  Courts take […]

When Disappearance Is Best

The former Catholic Cardinal of Scotland is leaving the country to perform penance and reflect on his past behavior.  He stepped down after it was revealed he had made inappropriate advances to fellow priests.  A PR counselor would tell him to remain out of the country.  There is little he can do to restore his […]

Grassroots Protest

Here is another worry for PR practitioners and marketers — a phone app that allows one to determine if a company or individual is behind a product.  One can envision a time in the not too distant future where a protest group organizes a national grassroots campaign through use of the app.  The only safety […]