Wednesday November 27, 2024

3 Tips to Pwn Storify

Storify’s new site design makes it easier to find relevant content on the site. As part of the more cosmetic changes to the site, Storify also became the latest social platform to add landscape header photos to its users’ profiles. The changes might also be designed to make Storify less of a distribution tool and […]

Consoler-In-Chief

It is one of the duties of a leader to console those who are grieving.  That was the task President Obama undertook last night in Newtown, CT.    There is no perfect way to help people who are suffering.  Words are a temporary balm for ache that continues day and night.  Yet, words have a […]

Content Marketing Lessons from Facebook, Twitter & Google

Three pieces of content driving some serious sharing online last week are “year in review” stories from Facebook, Twitter and Google. Perhaps stories doesn’t do their projects justice. More than just breezy content, each story also holds lessons for brands and their approach to content marketing. It’s Not About You: FacebookBy tapping into each user’s last 12 months of […]

Can’t Buy This Kind Of PR

Apple’s disaster with mapping for its iPhones has been addressed by… Google, the company whose mapping software Apple dropped earlier this year.  Critics are raving about Google’s app to the point of embarrassment for Google’s engineers and cartographers.  Although Apple is working hard to correct its mistakes, the massive acceptance of Google’s solution makes one wonder […]

Facebook, Online Privacy & the Bottom Line

Facebook just changed its privacy controls, making it impossible to hide from Facebook Search. Unfortunately, the bulk of users that are even aware of these changes will probably spend more time complaining about it instead of either learning about the changes or doing something about it. LearnAccording to Mashable, “The new privacy tools will make it […]

Unloved But Profitable

Patent trolls who buy up patents then sue companies are among the least loved of businesses.  Yet, they are profitable, or no one would be doing it.  They are now in the ascendancy as well.  That demonstrates the point that a company needn’t have good public relations to survive.  Patent trolls are bottom-scrapers and impediments to […]

Stupidity Begets…

Over-reaction.  That is why this complaint from a radio station is specious at best.  From a PR point of view, the Australian radio station that allowed its hosts to do dumb things on the air deserves the “witch hunt” that it is getting. It does little good to cry about how it is being treated. […]

Long-term PR

This 35-year-old satellite is long-term PR for robotic space exploration.  This mission is another successful example of machines going where man cannot yet reach.  Both are ripostes to those who want the footsteps of humans everywhere in the solar system and someday beyond.  Never mind that manned missions are more expensive and dangerous.  Voyager and […]

The Future Isn’t Here

The future isn’t here for the Murdoch iPad newspaper, the Daily.  It’s shutting down. The Daily is joining other news models on the scrap heap and is a reminder that most new media ideas don’t work.  It is easy to forget that in an era of Facebook, Twitter and Linkedin.  Our focus narrows to successful efforts […]

Fiscal Posturing

The current imbroglio over the “fiscal cliff” is not the first time Democrats and Republicans have descended into wrangling nor will it be the last.  It is hard to remember that the Constitution structured governmental powers such that the status quo would be more prevalent than change lest the strong overpower the weak.  What was […]