This was one expensive — and dangerous — publicity stunt. However, Red Bull reaped worldwide attention, and the descent went as planned without trouble. It is unlikely that anyone else will try a similar freefall in the months, or years, to come so Red Bull has reaped long-term positioning from the highest-ever parachute jump. The video […]
Posted on October 15th, 2012 by admin
Filed under: Uncategorized | 183 Comments »
The PC market is slumping as youths move to tablets and cell phones. It is hard to believe the marketplace has changed that much. The PC won’t go away just as the mainframe hasn’t disappeared but it no longer drives electronics sales. From a PR perspective, there isn’t much one can do to revive personal […]
Posted on October 12th, 2012 by admin
Filed under: Uncategorized | 185 Comments »
CEOs who get pay raises in good times and bad set themselves up for poor PR. Take these cases. There may be justifiable reasons for why these CEOs were paid bonuses in down years but the public won’t accept them. To the average man, it looks like greed, and there is no explanation that can […]
Posted on October 11th, 2012 by admin
Filed under: Uncategorized | 1,701 Comments »
If you desire to get publicity for your product and you don’t care how people look at you, then try something like this. To quote the article:“Pizza Hut announced Tuesday any audience member at the town-hall-style presidential debate at Hofstra University who asks the presidential candidates if they prefer pepperoni or sausage on their pizza will get […]
Posted on October 10th, 2012 by admin
Filed under: Uncategorized | 185 Comments »
So, your CEO gets a little tipsy one night and is pulled over for DUI. Suddenly his mug shot is all over the internet. Try as you might, you can’t get it off all the sites that are carrying it. That is the subject of this story. The internet has turned into public shaming and […]
Posted on October 9th, 2012 by admin
Filed under: Uncategorized | 172 Comments »
Crooks who do this to small business people deserve a lengthy time in the the slammer. It is hard enough for a business person to build reputation online without phony negative reviews being used as blackmail. Further, such despicable actions make honest efforts to protect reputation appear to be a scam. Small business owners now […]
Posted on October 5th, 2012 by admin
Filed under: Uncategorized | 186 Comments »
Apple is going through a ticklish transition to its leader, Tim Cook. There is no guarantee the change will work and with the recent hiccups in mapping software, the company is showing vulnerability that Steve Jobs would have brushed aside. From a perception standpoint, Cook cannot be and is not a replacement for the messianic […]
Posted on October 4th, 2012 by admin
Filed under: Uncategorized | 46 Comments »
The MacArthur Awards have been announced and 23 people will each get $500,000 to pursue their interests over the next five years. The awards are ingenious for their publicity value and their ability to highlight people who have worked in near obscurity. The whole process of nominating and picking recipients, done in secrecy, makes the […]
Posted on October 3rd, 2012 by admin
Filed under: Uncategorized | 181 Comments »
What happens when an issue is acceptable in one culture but not in another? You can’t win. Ikea is finding that out after eliminating photos of women in its catalogs sent to Saudi Arabia. From a commercial standpoint, It was the right thing to do. From a company value point of view, it was wrong. […]
Posted on October 2nd, 2012 by admin
Filed under: Uncategorized | 178 Comments »
Road trips to clients are reminders of what really happens “out there.” It is easy to sit in one’s office or cubicle and to fashion a conceptual framework for how a client operates and the client’s differentiation in the market. It is more difficult when one confronts the reality of the client’s situation in the […]
Posted on October 1st, 2012 by admin
Filed under: Uncategorized | 408 Comments »
