This is an interesting case for good grammar in business writing.  It is a pity that professionals often ignore its arguments, particularly when writing e-mail.  This summer I am teaching managers getting MBAs at New York University.  The course is business communications.  One student, a bright fellow, argued with me over the need to worry […]

Posted on August 2nd, 2012 by admin
Filed under: Uncategorized | 188 Comments »

Here is a risky PR move — producing a celebrity-narrated video on a Mars landing before the landing has happened.  NASA’s confidence might be unwarranted given the history of unsuccessful approaches to the planet and since this landing is unusually complex, one could claim the agency’s confidence verges on arrogance.  Still, if it works, the agency has […]

Posted on August 1st, 2012 by admin
Filed under: Uncategorized | 202 Comments »