Avon Products Inc was founded as a direct seller of cosmetics partly to give home-bound women a way to earn money. Now Avon is taking that message to other countries with great success. In Africa, particularly, the company is lifting women out of poverty. That is a powerful public relations message for the company and its business […]
Posted on August 15th, 2012 by admin
Filed under: Uncategorized | 181 Comments »
What will it take for companies to understand they can no longer be phony? Here is yet another case of a corporation fake blogging about its products. The person who outed them went to some length to discover what is going on, but one should expect that. The web has millions of detectives eager to […]
Posted on August 14th, 2012 by admin
Filed under: Uncategorized | 192 Comments »
What just happened in Egypt is an example of courage and forbearance and a message to the public that civilians rule the country. The courage belongs to Egyptian President Mohamed Mursi, the forbearance to the generals who have steered the country since the uprising. If the situation holds, citizens are the winners. The generals could […]
Posted on August 13th, 2012 by admin
Filed under: Uncategorized | 196 Comments »
>> Carlo Pandian pitched me with a ready-made guest post. But his pitch was so good that I pitched him on writing about Pinterest instead. PR’s ability to drive consumers through the purchase funnel tends to focus on awareness. I like some of his Pinterest tips for PR people as they include tips for generating more than awareness […]
Posted on August 10th, 2012 by admin
Filed under: Uncategorized | 47 Comments »
There is no gentlemanly competition in politics. It is tooth and claw and always has been. That is why complaints like this are not credible. If it takes trashing President Obama to win, Romney will do it — or his proxies in SuperPacs. The sad part of this is that most voters dislike gutter campaigning. […]
Posted on August 10th, 2012 by admin
Filed under: Uncategorized | 185 Comments »
Momma, don’t let your children get new computers. I’m the victim of a new machine at work. It’s not the machine’s fault. It works well. It’s the settings that did not carry over from the old computer. The old box was set up for my working style. The new one isn’t in spite of the […]
Posted on August 9th, 2012 by admin
Filed under: Uncategorized | 175 Comments »
This painfully detailed description of how hackers wiped out a journalist is a horror story. The reporter blames himself for errors, but it also is a condemnation of security procedures at Apple and Amazon. The companies were victims of social engineering that shouldn’t have occurred. Amazon, apparently, has changed its rules so it won’t happen […]
Posted on August 8th, 2012 by admin
Filed under: Uncategorized | 184 Comments »
This story discusses an issue PR practitioners have known all along — one must proactively protect company and brand image. It’s about time corporate America is learning that but it took the internet and social media to drive the lesson home. Now, marketers are working to build good information and fan bases for brands before […]
Posted on August 8th, 2012 by admin
Filed under: Uncategorized | 196 Comments »
Last week, I noted that it was risky for NASA to make a PR film about landing a robot on Mars when the task was so difficult. This morning proves that NASA knows more than I do. Although the condition of the robot vehicle, Curiosity, is still uncertain, it is on Mars and sending back […]
Posted on August 6th, 2012 by admin
Filed under: Uncategorized | 190 Comments »
The church of journalism has its heretics. Here is one. He follows a line of reporters in major and minor media who have had poor regard for facts. Unfortunately for hard-working and honest members of the media, the actions of a few have smeared the efforts of many. It is a PR disaster for a […]
Posted on August 3rd, 2012 by admin
Filed under: Uncategorized | 187 Comments »
