Saturday September 7, 2024

Off For The Week

It’s time to take a rest.  This blog will be off for the week and back after Labor Day.   Tweet This Post

Infographic: At 5, the #Hashtag is One Versatile Character

The Hashtag celebrated its fifth birthday yesterday. We were inspired to create an infographic capturing how a single character could become “kind of a big deal.” Multiple Media ChannelsThe hashtag has done more than help Twitter with its paid media strategy. It has expanded past Twitter to  integrate with other sites like Facebook. It has […]

Masters Of PR – Again

Google has done it again with its street-view photos of a remote Inuit village.  The firm knows how to get positive publicity and good PR.  This series of street-view photos will go with Google’s recent shots of the Kennedy Space Center at Cape Canaveral.  Google has become a major source for visual information, essential scenes consumers and […]

Good Publicity Gimmick

Here is an attempt to generate publicity that not only works but one can’t help smile.  Donkeys with WiFi in a biblical theme park.  It comes under the “what will they think of next” category.  One can be sure Moses and the prophets did not have the same advantages nor did they foresee a day […]

PR Challenge Of The Future

The driver-less car is ready for the road.  Are citizens ready for the driver-less car?  More importantly, are governments and regulatory authorities prepared to vet and license robot vehicles for sale and use?   There is little doubt that the technology has arrived and the PR challenge will be to gain acceptance for it.  Some […]

Handling A PR Disaster

The Republican senate candidate for Missouri is trying to salvage his run for office while the Party is trying to get rid of him.  Both are responding to a self-inflicted disaster when the candidate, Todd Akin, made ignorant remarks on the subject of rape.  Republicans are right in pushing for Akin to quit.  There is […]

Playing To His Public

Julian Assange, creator of Wikileaks, is playing to his public.  He might be effective in lecturing to them, but so far, he hasn’t convinced British authorities.  It looks as if he will be staying for a long while in a small room of the Ecuador Embassy.  He apparently sees himself as a martyr for freedom […]

Data Journalism. Data PR?

This is an interesting way to put the Olympics in a different perspective.  The Guardian published a  ”Data Blog,”  a collection of graphs that tell a deeper story about the games and the athletes.  There is much for PR to learn.  On the whole, practitioners use too few graphs and charts.  When they do deploy them, […]

Social Publicity

The presidential campaigns of 2012 are proving that social media needn’t be social and in fact, are one more publicity vehicle.  That is the conclusion of just-released study.  Obama and Romney have turned social media into controlled media — distribution points for electioneering fodder.  One should have expected this.  The idea that a candidate would […]

Progressive Insurance PR Crisis & Twitter

The image above makes me assume that, while Progressive Insurance may have a social media policy in place, it does not have a crisis plan. Or at least not a crisis plan that considers social media — Twitter most obviously.  With nearly a dozen people designated as Progressive Insurance Twitter representatives, there is a single […]