Here is a PR disaster in the making for medical device companies. It turns out that equipment makers have done little or nothing to secure the software used in their machines. This means any astute hacker can intercept and change the data or put a virus into a machine that causes it to malfunction. So far, […]
Posted on July 31st, 2012 by admin
Filed under: Uncategorized | 183 Comments »
For a country to join the front rank of world societies, it needs infrastructure — roads, sewers, power, water, housing. India has lagged in these areas, and the power failure across the the northern part of the country is a reminder of how far it has to go. A government’s fundamental civic duty is to […]
Posted on July 30th, 2012 by admin
Filed under: Uncategorized | 196 Comments »
“If you want something you’ve never had, then you’ve got to do something you’ve never done.” — Drina Reed This quote is Pinterest porn but, in marketing, it can also be a bit of a paradox. When an industry succeeds moving in one direction, it can be hard to justify diverting from their path. Yet […]
Posted on July 30th, 2012 by admin
Filed under: Uncategorized | 189 Comments »
What is the PR impact of a creator disavowing the thing he made? This question arose from Sandy Weill’s statement that big banks should be broken up. Weill was the architect of the largest financial supermarket ever assembled. He was a deal maker and operational genius. When he left Citigroup, it slumped and hasn’t recovered […]
Posted on July 27th, 2012 by admin
Filed under: Uncategorized | 171 Comments »
Usually CEOs are cautious about what they say because they know the impact of their words — but not always. Here is a case in which a CEO made himself look dumb and he should have known better. One doesn’t speak for another company, especially if one hasn’t consulted with that company first. Why do CEOs […]
Posted on July 26th, 2012 by admin
Filed under: Uncategorized | 179 Comments »
There is a truism about consumer electronics. Inevitably, the company on top with the strongest brand positioning will fall. It might not be today, tomorrow or next year, but it will happen. Innovation is relentless and sooner or later, a company will miss the next wave. Apple has been on top for some time, but […]
Posted on July 25th, 2012 by admin
Filed under: Uncategorized | 203 Comments »
The $60 million fine against Penn State is a statement as much as punishment. People relate to monetary damages more than prohibitions from post-season games and voiding of victories. The NCAA is saying loudly that what happened at the university was corruption at its worst, that winning at all costs is not what sports programs […]
Posted on July 24th, 2012 by admin
Filed under: Uncategorized | 193 Comments »
Taylor Wiegert’s Brave Ad World blog and podcast are great sources to add to your list of go to content. Awhile back, he invited me to join the Brave Ad […]
Posted on July 23rd, 2012 by admin
Filed under: Uncategorized | 195 Comments »
Warner Brothers acted swiftly and well in response to the Aurora Colorado massacre during the premier of The Dark Knight Rises. It canceled grand openings in Europe. It refused to report official figures for the first weekend. There is no way to blame the company for the action of one mad person, and there is […]
Posted on July 23rd, 2012 by admin
Filed under: Uncategorized | 182 Comments »
This essay raises the question of business and society and points out that business does not have a direct responsibility for the welfare of a society in which it works. A business is beholden to customers and stakeholders. If society’s needs happen to intersect with a business’ purpose, all the better. If it doesn’t, companies […]
Posted on July 20th, 2012 by admin
Filed under: Uncategorized | 190 Comments »
