Here is one way to protect a school’s reputation — buying URL’s with .xxx extensions. Universities across the US are buying web site names that could be used by pornographers. And, well they should. The pornography industry will use anything and do anything to make a buck. The cost of protection is a few thousand […]
Posted on December 13th, 2011 by admin
Filed under: Uncategorized | 195 Comments »
This is an interesting article on reputation and psychopathic tendencies. Whether or not you agree with its conclusions, it is worth reading. A psychopath is a person who doesn’t care what others think of him. Reputation has no meaning. If the person lies, cheats or steals, there is no feeling for those who have suffered loss because […]
Posted on December 12th, 2011 by admin
Filed under: Uncategorized | 186 Comments »
At my previous gig, my colleagues took pictures of a client’s store and the competition’s stores. A designer would convert them to black and white photos and blur any logos in the pics. Then they’d ask the client to match the stores with the brands. It was rare for someone to ace this test. It’s […]
Posted on December 8th, 2011 by admin
Filed under: Uncategorized | 179 Comments »
How does a company recover from this? Olympus is staring at its mortality after a damning report on the behavior of its executives. Its stock has lost more than 50 percent of its value, and the Tokyo Stock Exchange is threatening to delist the company. The company has done great injury to a key public […]
Posted on December 8th, 2011 by admin
Filed under: Uncategorized | 173 Comments »
This is interesting news. NBC’s local TV stations are joining in partnerships with local and not-for-profit news sources to cover their markets. These are blogs and web sites that have focused on issues in their local communities. It is about time. No matter how many staff reporters that a major TV station has, it cannot […]
Posted on December 7th, 2011 by admin
Filed under: Uncategorized | 189 Comments »
Some will tell you I’ve got an Instagram addiction. While I’m not sure about that, the social photo-sharing platform does have a loyal following. Instagram has shown me some great examples of brands testing and learning the concept of No Channels. Brand PowerOf the 35 or more brands I follow on Instagram, (RED) seems to have the […]
Posted on December 7th, 2011 by admin
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Business can gripe about Federal and state regulation but much of the time, it is the fault of business that regulation is imposed. Take this case. MF Global apparently used customer funds in an unauthorized and illegal manner, thereby precipitating new rules from the Commodity Futures Trading Commission. Other industry participants will complain about onerous […]
Posted on December 6th, 2011 by admin
Filed under: Uncategorized | 184 Comments »
Vladimir Putin cultivates an image of strength, of a bare-chested athlete who controls the world around him. Thus, the reality of the vote in Russia must have come as a shock. Even with alleged vote fraud, he wasn’t able to gain an overwhelming majority. All those photos of him roughing it in the Russian […]
Posted on December 5th, 2011 by admin
Filed under: Uncategorized | 195 Comments »
This detailed explanation of how to pitch a story idea to bloggers isn’t all that different from pitches to journalists. Basically, it is get to the point, don’t be pushy and be transparent. Why is it then so difficult for PR practitioners to do that? Perhaps it is a compelling need to sell rather than […]
Posted on December 2nd, 2011 by admin
Filed under: Uncategorized | 191 Comments »
I’m on the road tomorrow and will be unable to post. Tweet This Post
Posted on December 1st, 2011 by admin
Filed under: Uncategorized | 188 Comments »
