Is the speed of news too slow? This story is interesting. Associated Press disciplined one of its reporters for tweeting a scoop before the wire service had a chance to run it. The reporter’s reason for tweeting was the need to get the news out fast. The AP’s answer to that is prior right to […]
Posted on November 17th, 2011 by admin
Filed under: Uncategorized | 187 Comments »
After hundreds of millions spent to develop and test a new drug, it is hard to accept that the drug is no better than a generic medication that has been around for years. Yet, that is the fix that AstraZeneca is in. From a public relations perspective, AstraZeneca should accept the results and go […]
Posted on November 16th, 2011 by admin
Filed under: Uncategorized | 200 Comments »
This focused study of news organizations and their use of Twitter is hardly surprising. They employ Twitter as a news feed and not to foster conversation and engagement. In other words, news organizations use Twitter as a publicity tool. Yet, these same reporters and editors find PR people objectionable. The irony is amusing. It […]
Posted on November 15th, 2011 by admin
Filed under: Uncategorized | 173 Comments »
I spent two days last week visiting colleges with my daughter. It was an exercise in how not to do PR. College tours are all the same. During the information session, an admissions director provides a few words to warm up the parents and teenagers. Students take center stage to tell of their experiences at […]
Posted on November 14th, 2011 by admin
Filed under: Uncategorized | 180 Comments »
Here is a no-win PR crisis — a public announcement of your firing before it is official. What is happening to coach Joe Paterno also occurred earlier this year to HP’s former CEO Leo Apotheker. The news broke that Apotheker was going to be ousted at the next board meeting without Apotheker being told about […]
Posted on November 10th, 2011 by admin
Filed under: Uncategorized | 177 Comments »
This blog is taking a two-day rest, beginning tomorrow. Tweet This Post
Posted on November 9th, 2011 by admin
Filed under: Uncategorized | 192 Comments »
Sometimes statements from organizations and individuals are not credible whether or not they are true. Here is one. Google may not feel dominant among search engines, but there is no one else in the world that agrees with the company. These kinds of claims do not serve Google well and play into the hands of […]
Posted on November 7th, 2011 by admin
Filed under: Uncategorized | 198 Comments »
“Cloud” is the hot information technology. This is storing data and software off-premises with a vendor such as Amazon.com. However, there is a credibility problem with “Cloud” computing — security. Predictably, in-house information technologists don’t believe that storing data elsewhere is as secure as they can do themselves. This is to be expected. Unless one […]
Posted on November 4th, 2011 by admin
Filed under: Uncategorized | 199 Comments »
News that a Dutch social scientist faked several research papers is a reminder to communicators to be skeptical. Even scientists can be bamboozled. There is no refuge in willful ignorance. This is a stance some practitioners take of communicating what they are told without question. They see themselves as mouthpieces without neurons attached. It is […]
Posted on November 3rd, 2011 by admin
Filed under: Uncategorized | 186 Comments »
This is an interesting discussion of the Fortune 500′s adoption of social media. It seems usage has leveled off and the author wonders if corporations are giving up. Based on my own studies, corporations have not adopted social media as much as one might think. It appears to be a question of effectiveness. Corporate communications […]
Posted on November 2nd, 2011 by admin
Filed under: Uncategorized | 199 Comments »
