If there is any one product priced by perception, it is gasoline.  In the US, drivers howl when fuel approaches $4 a gallon.  In Europe, the cost of gas is twice that and drivers bear the burden.  Why the disparity?  Gasoline from the beginning in the US has been a commodity that was taxed less to […]

Posted on March 2nd, 2011 by admin
Filed under: Uncategorized | 185 Comments »

Here is a cautionary tale for PR practitioners.  A blogger passes along gossip he hears in an airport, and the gossip swiftly becomes fact.  It takes an enterprising reporter to track the story to its roots, but meanwhile, the damage is done.  The offhand way in which the blogger dismisses his report is offensive.  It […]

Posted on March 1st, 2011 by admin
Filed under: Uncategorized | 197 Comments »

We talk a lot about creating engagement between brands and consumers. And that’s because social platforms are an engagement tool, not a broadcast tool. But after awhile, it can start to sound like we’re trying to arrange marriages. Perhaps it’s the fact that several of my coworkers were recently married or are preparing to walk down […]

Posted on March 1st, 2011 by admin
Filed under: Uncategorized | 193 Comments »