Sometimes you happen upon a blog post title in your RSS reader (yep I’m old school) that grabs your attention. Great headlines work. Unfortunately you then read the post and find it has the consistency of a marshmallow, it’s gooey and melts away pretty quickly and has little substance. That was my reaction to to […]
Posted on March 10th, 2011 by admin
Filed under: Uncategorized | 186 Comments »
This is an interesting interview. It is with an author who has discovered the secret to e-books is a price of 99 cents. The author, John Locke, is a marketer who understands price barriers better than most writers. He might not be the best author, ( I haven’t read his work.) but he has something […]
Posted on March 10th, 2011 by admin
Filed under: Uncategorized | 175 Comments »
A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends. From […]
Posted on March 10th, 2011 by admin
Filed under: Uncategorized | 180 Comments »
One nightmare for organizations is the rogue employee who talks out of turn. This is what happened recently to National Public Radio (NPR). An employee who was about to leave the non-profit had lunch with two people who claimed they were from the Muslim Brotherhood and wanted to contribute money to NPR. Actually, they were […]
Posted on March 9th, 2011 by admin
Filed under: Uncategorized | 173 Comments »
Would you want your brand represented by this fellow? It was announced in the news yesterday that he now has two million followers for his Tweets and also that he was fired from his popular sitcom. It seems to me that any company that would take him as a spokesperson is the kind that believes […]
Posted on March 8th, 2011 by admin
Filed under: Uncategorized | 179 Comments »
The UN Secretary General has called for the end of indiscriminate attacks on Libyan citizens. I’m sure Col. Qaddafi is listening. That’s irony, of course. Qaddafi has already vowed to make the streets run with blood in his effort to maintain hold on the country. One wonders why the UN Secretary General bothers to speak […]
Posted on March 7th, 2011 by admin
Filed under: Uncategorized | 53 Comments »
I was just listening to the latest installment of For Immediate Release and there were two – count them – two – interesting snippets on the subject of press releases. First up, a new press release search engine called PR Filter. It’s has been created by UK press release distribution company Realwire. It’s still in […]
Posted on March 4th, 2011 by admin
Filed under: Uncategorized | 173 Comments »
My wife spotted this story yesterday. It is an example of how a publicity stunt can go wrong. Intentions were innocent. Inflate 10,000 red balloons with helium and set them free with a promotional offer attached. The balloons would fly over city and suburbs and settle where potential customers could grab them and get the […]
Posted on March 4th, 2011 by admin
Filed under: Uncategorized | 206 Comments »
Tommy Tutone – “Jenny (867-5309)” With apologies to the classic song shown above: “I got it, I got it! I got your number on the Facebook wall!” News that Facebook will make user phone numbers and addresses available to external sites is generating an understandable and expected outcry. “The plan to open up users’ address and phone numbers to […]
Posted on March 3rd, 2011 by admin
Filed under: Uncategorized | 183 Comments »
Here is a case in which a company did nothing to have its reputation impugned, but it still ended up in headlines and it still hurts. The problem is that a director had to leave Procter & Gamble’s board for actions taken while a director on Goldman Sach’s board. The headlines, however, all announced that “P&G director […]
Posted on March 3rd, 2011 by admin
Filed under: Uncategorized | 199 Comments »
