Google is finding out that the long-term effects of a PR mistake can be expensive. Google launched its social networking service called Buzz last year and in the process, it crossed the line in protecting user privacy. The FTC has struck back and demanded that Google conduct independent privacy audits on its policies for up to […]
Posted on March 31st, 2011 by admin
Filed under: Uncategorized | 187 Comments »
Social media provides a set of tools and channels that enable people to discover, share and engage in new ways. This creates a whole set of pretty exciting opportunities for organizations and individuals alike. I’m sure you’re all with me so far. Great business begins with well-defined and agreed objectives, which coupled with insight into […]
Posted on March 31st, 2011 by admin
Filed under: Uncategorized | 181 Comments »
Here is a PR and marketing challenge — stopping a freefall of users leaving a web site. It is the predicament that MySpace is facing with the loss of 10 million users in one month. This is a situation in which there is little that one can do except to hope the site reaches a […]
Posted on March 30th, 2011 by admin
Filed under: Uncategorized | 191 Comments »
What happens when you are wealthy and give to political causes? The opposite side will attack you. That is what is happening to the billionaire Koch brothers. They are in the midst of an interesting PR battle. As conservatives, they are the targets of liberals who are trying to define the Koch’s as manipulative right-wingers. In turn, […]
Posted on March 29th, 2011 by admin
Filed under: Uncategorized | 185 Comments »
A major case is pending before the Supreme Court this week — whether women can file a class action suit against Walmart for sex discrimination. Walmart is trying to fend off the class action because it would cost it billions in foregone wages. Many companies are supporting Walmart’s contention because they could be held liable as […]
Posted on March 28th, 2011 by admin
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Sometimes we’re so focused on creating new customer relationships that we can lose focus on current customers. It’s one reason why retailers spend billions annually on customer loyalty programs. But there are also simple ways brands can remind customers that their business is valued. Some businesses celebrate the anniversary when the customer first started using […]
Posted on March 26th, 2011 by admin
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Politicians already have switched to new media. Note the use of Facebook in this candidate’s announcement of his race for President. Also note there is still some disagreement as to how one should go about using new media. Some observers thought it was well done. Others were not so sure. As written here in the […]
Posted on March 25th, 2011 by admin
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Post-SXSWi, I’ve recovered and even dug out a bit. There’s still a metric ton of content I want to post. But I will point you to some posts I wrote as a contributor to The Cincinnati Enquirer’s SXSW blog during the event. During the melee in Austin, David Binkowski, Krista Neher, Saul Colt and I sat on […]
Posted on March 24th, 2011 by admin
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Here is a PR challenge that will take the careers of managers and practitioners — make Detroit an attractive place to live. There is no way words alone will do it. Detroit has to take many steps from getting rid of abandoned housing through improving schools, improving its tax base and finding industry to replace […]
Posted on March 24th, 2011 by admin
Filed under: Uncategorized | 183 Comments »
With continuing problems at the Japanese nuclear power plants, one wonders if the Japanese will ever trust nuclear power again. And, if not, what will the country do to generate electricity? It is a difficult situation for a land that lacks coal or natural gas. Citizens may have to swallow hard and continue to live […]
Posted on March 23rd, 2011 by admin
Filed under: Uncategorized | 191 Comments »
