Google is a company that continues to practice smart PR. Here is another example. It is offering a $20,000 reward to anyone who can hack into its Chrome browser. The idea, of course, is to tout the safety of its browser at the same time that it tests for vulnerabilities. So Google gains in two ways. […]
Posted on February 7th, 2011 by admin
Filed under: Uncategorized | 225 Comments »
Much has been written about The Daily, the new newspaper for tablet computers. For example, articles here, here and here – a partial listing of the newspaper’s staff. It will be interesting to see if The Daily is successful, since it is a subscription product. But, the ideas that have been combined into the new tablet […]
Posted on February 4th, 2011 by admin
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Are we over-complicating our social media policies? We’ve got wikis and tips and more walking us through the creation of this document. Yet I just watched Phineas and Ferb nail the essence of a good social media policy. You should watch their Cyberspace Rules of the Road (embedded above). Child’s Play?No, it’s not as simple as the Disney […]
Posted on February 4th, 2011 by admin
Filed under: Uncategorized | 166 Comments »
Here is an embarrassing story. The agency responsible for proper financial reporting in US public companies is unable to keep its own books straight. It is not surprising given the nature of government accounting, which is different from public company accounting. On the other hand, it is harder for the Securities and Exchange Commission to […]
Posted on February 3rd, 2011 by admin
Filed under: Uncategorized | 44 Comments »
Can one cheat and get away with it with consumers? Microsoft may be doing so. This story relates a complex tale of a sting Google pulled on Microsoft to determine whether Microsoft’s search engine, Bing, was copying some Google search results and claiming them as Bing’s own. Google has apparently proven that this was what […]
Posted on February 2nd, 2011 by admin
Filed under: Uncategorized | 182 Comments »
PR practitioners should know to be skeptical of claims unsupported by fact but there is a discipline that often gets a pass — science. There is a tendency to give credence to claims of respected scientists because they base hypotheses on hard evidence. Well, not always. Scientists are as fallible as any other human in leaping […]
Posted on February 1st, 2011 by admin
Filed under: Uncategorized | 175 Comments »
