Steve Jobs of Apple is taking another medical leave but not giving up his post as CEO. The last time he did this, he did not tell anyone why he had stepped away, and he had a liver transplant — a serious and life-threatening operation. He owed at least investors an explanation for his absence. […]
Posted on January 18th, 2011 by admin
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LinkedIn advertises itself as the professional’s social network, and millions use it. Companies are present as well. In fact, the entire sample of the Fortune 100 in a study I just completed was on LinkedIn. That doesn’t mean that the corporations are using LinkedIn well. For the most part, they are present but that is […]
Posted on January 17th, 2011 by admin
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Two things triggered this post. First, a couple of weeks ago I was talking with someone who expressed despair at who in the PR/Marketing sphere should she be following/reading and how would she know if she could trust they were talking sense or not. I’ll address that first. There’s a fantastic, rich reservoir of opinions, […]
Posted on January 17th, 2011 by admin
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Harold Burson’s 2004 memoir E Pluribus Unum – The Making of Burson Marsteller was my second book of 2011 and to be honest I was looking forward to starting it. Mr. Burson is one of the few giants of the Public Relations business. In 1953 with Bill Marsteller he started Burson-Marsteller and drove its growth […]
Posted on January 17th, 2011 by admin
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Here are three curation tools I’ve been using to help tell stories online. I’m still figuring some of them out, but I’m sharing them them here for your feedback and insight. Make Your Story a Scoop: Scoop It is one of a handful of curation tools to emerge from the Web 2.0 fire hose they’re […]
Posted on January 15th, 2011 by admin
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What can a PR practitioner do when marketers stretch the truth? Here is a case. Cell phone carriers have unilaterally declared that their networks are now 4G in terms of speed and data carriage. It seems that few know what 4G should be, so marketers are getting away with a lie. From a PR perspective, it […]
Posted on January 14th, 2011 by admin
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This is an interesting PR tactic — silence. The National Rifle Association has stayed out of the discussion over gun control that has erupted since the Arizona shooting. The feeling is that the NRA knows it has the votes to prevent any serious moves toward gun control so it is better off remaining quiet. The […]
Posted on January 13th, 2011 by admin
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PR practitioners are well aware of bad behavior in the media when a tragedy occurs. There is a rush to assign blame, to capture innuendo, to speculate. The same thing happened with the shooting of the Congresswoman in Arizona and the murder of several other victims. Blame was assigned all around, even to the media. […]
Posted on January 12th, 2011 by admin
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Is this the way to do PR in the face of a hostile local government? Appealing to the public through radio and other advertising instead of working with the City Council strikes one as a losing position. That is, Walmart knows it has lost the game this time around and is playing for the next time. […]
Posted on January 11th, 2011 by admin
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Almost all politicians in the US and Europe today have one of the hardest messages to send to citizens — Anti-growth, no growth, cutbacks. There is no good way to do it. Here is one attempt. Most citizens dislike it, and government employees, especially unionized employees, are riled by it to the point of violence. […]
Posted on January 10th, 2011 by admin
Filed under: Uncategorized | 198 Comments »
