With apologies to Edwin Starr, when did the word influence join the commoditized dictionary with experience, integrated, solutions and the like? Was it when the word was first used (incorrectly) as a synonym to popularity? I’m not sure. And I don’t really care. But popularity is not the same as influence and ever since Fast Company’s much-discussed […]
Posted on August 19th, 2010 by admin
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Should the press release die? Or should it just become a social media press release? Hey, a press release and social media are like peanut butter and chocolate folks. Are you going to pass on a Reese’s?! Um, who cares?! OK, I understand there’s a sh!t ton of money tied up in the distribution of […]
Posted on August 17th, 2010 by admin
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Looks like I was hacked. Email, blog and, thanks to the interconnectedness of the Web, Twitter by default. Cleaning things up now. Thanks to everyone for the heads up. And sorry for the inconvenience. Tweet This Post
Posted on August 16th, 2010 by admin
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Here is one high-risk PR strategy — bold defiance. It is a dare to the public and authorities to attempt to punish. Only a few public figures have chosen to use it, and Charlie Rangel, the long-time Congressman from New York is the current practitioner. The problem with the tactic is that it more often […]
Posted on August 13th, 2010 by admin
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This man is practicing one of the long-standing businesses under the PR umbrella and one that few acknowledge — the press agent. These are the people who flacked stars, starlets and wannabes on Broadway and in Hollywood. They were always looking for a gimmick to get their clients in print. The only difference here is that […]
Posted on August 12th, 2010 by admin
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Larry Ellison, founder and CEO of Oracle, has blasted the HP board for firing Mark Hurd. There is a question whether Hurd would want Ellison as a defender. Ellison himself is an imperial CEO who appears to dominate his board. Even if Ellison is right in his criticism, it doesn’t help Hurd that Ellison is making […]
Posted on August 11th, 2010 by admin
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As this article indicates, there are new sweat shops in the world with low pay and no benefits and they are online. The companies involved probably don’t see themselves as hard-edged businesses, but they haven’t been called down in public. What the companies are doing is creating a PR crisis for themselves that will erupt sooner or later. […]
Posted on August 10th, 2010 by admin
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Here are some personal picks from my most recent trawl of the RSS feeds… What is PR? OK this is late (from last February) but worth a listen. It’s a podcast from the BBC World Service program The Bottom Line, with some well known PR executives having a lively discussion on what Public Relations is. […]
Posted on August 7th, 2010 by admin
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People sometimes ask me how they can enjoy Twitter more. Here are five tips I’ve employed to make the most of this now iconic social utility. 1) Use TweepML: TweepML is a great resource for finding lists of like-minded Twitter folk. It also makes it dead simple to follow a group of people. Be sure […]
Posted on August 7th, 2010 by admin
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This story on the use of trackers in political campaigns should be a warning to PR practitioners everywhere. There is no privacy left in public life. One can’t play in Peoria before going to the Big Time, as we used to do with spokespersons and messages. There is no journalistic filter either. One can record […]
Posted on August 6th, 2010 by admin
Filed under: Uncategorized | 40 Comments »
