Sharing, friending, commenting, checking in, retweeting…the level of participation social media platforms have ushered into the business world have delivered opportunity as well as issues. Consider the average marketing planning cycle. Many marketers organize around an annual plan with campaign strategies that have specific start and end dates. But you can’t flip Twitter and Facebook […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 188 Comments »
Here’s a definition: A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights. For me the key word here is recognized. Unfortunately by this definition, 99% of our self-styled social media “thought leaders” are precluded. That’s a […]
Posted on March 22nd, 2010 by admin
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What do you do for a quasi-government entity that has lost its purpose for existence? This is the knotty problem facing the US Postal Service. Year by year it carries less mail and faces larger losses because everything but catalogs is moving online. Imagine, if you will, that you are a PR practitioner working for […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 412 Comments »
One of the biggest concerns executives voice about social media is the lack of control. The idea that anyone can comment, share or disagree with you makes people uncomfortable. Of course the fact that you know people are having these conversations about your brand or product, and that – if you choose – you can […]
Posted on March 22nd, 2010 by admin
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This infographic from We Love Datavis reminded me of a dusty post from the first iteration of “Strategic Public Relations” — circa October 2002. After eight years, it still applies. So in honor of St. Patrick’s Day, I am foisting this content on you once again. —- One of my mentors always told me about […]
Posted on March 22nd, 2010 by admin
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Privacy is an interesting issue in the internet era. We lose it willingly when we surf the internet, shop online, play games, etc. Yet, we don’t want others to take advantage of us. As this article discusses, even if we are vigilant about privacy, we’re giving it away. This is a relationship issue with the […]
Posted on March 22nd, 2010 by admin
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Gavin Heaton and Drew McLellan’s “Age of Conversation” project is about to publish a third book. “AOC3: It’s Time to Get Busy” could be available as early as next month. I’m proud to note I participated in this edition of the series. “From pitch to participate – a new model for social media relations” is […]
Posted on March 22nd, 2010 by admin
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This discussion of the economics of online news is uncomfortable but necessary reading. Essentially, the news industry is no closer to finding a workable business model than it was last year or the year before. It is not that publishers are dumb. The cliff to climb is a reluctance of online news readers to pay […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 1,583 Comments »
Whether you agree or disagree with the health care bill, it is a case study in persuasion –how to mishandle it and finally how to handle it correctly. The year it took to get the bill passed probably could have been telescoped by months had the White House been more involved in the beginning. But, […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 178 Comments »
