Just when one thinks it could not get any worse for Toyota, it does. The company has had a PR meltdown of epic proportions. It will be a case study for years on how not to handle reputation and relationships with government and customers. One could blame Toyota’s American managers for the failures but that […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 46 Comments »
There is no spin for these numbers, no smiley faces, no suggestion of progress. Hard-core joblessness in the US will be a political liability for both parties for years to come. At the heart of the problem is that no one knows where new jobs will come from. If from emerging industries, it will take […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 198 Comments »
Here is a PR black eye for hospitals. Half of infection deaths are traced to hospitals. Part of that comes from the new strains of bacteria that are antibiotic resistant. Part comes from the soup of infectious diseases that concentrate in hospitals. That isn’t much of a defense for hospitals, however. One goes to a […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 186 Comments »
How do you recapture the reputation of a state? California, which is teetering on the edge of receivership, used to be known as the forward-thinking state of the nation. It was also known for many years as a state with good government and efficient bureaucracy. Today, those attributes seem a joke on citizens and the […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 186 Comments »
Here is a case of too much hype and not enough detail behind a new product. The unveiling of the fuel cell was done on 60 Minutes in a breathless presentation then a press conference later in California where a senator and the governor showed up. The only problem with the scenario is that few […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 179 Comments »
I’ll be on the road for a good part of this week. Tweet This Post
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 186 Comments »
Communications practitioners who work in offices become alienated — estranged from what a company or client makes, ships and sells. This was brought home to me yesterday while touring a plant. It was humbling. The factory is 80 acres under one roof, thousands of machines, hundreds of workers and coordinated systems that take flat, gray […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 176 Comments »
Happy New Year. I had a lovely time, thanks for asking. I have spent far too much time over the past couple of weeks monitoring the online chatter. My god there’s a lot of noise. I think I am having Social Media sweats. There are just so many articles, posts, rants and links. Now don’t […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 187 Comments »
Some PR techniques are gold-plated. They work every time one uses them. Here’s one — the concept car. Porsche has been a master of this game for decades and judging by the drooling prose of the writer, it has scored again. The car is cool to view and its performance characteristics are stunning. No wonder […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 185 Comments »
There’s a lot of great content online. If you wade back into the mists of time (I’m probably talking about oh 2001) then there really was very little information to find on subject areas like PR (believe me I used to look for it). But now we have the luxury of thousands of people actively […]
Posted on March 22nd, 2010 by admin
Filed under: Uncategorized | 188 Comments »
